Since the boom of technology marketers are continuously trying to figure out the ideal marketing mix that could benefit their brands and increase their sales and returns.
However, online or digital advertising took over the TV advertisements in the year 2016. Today, almost all brands have put a significant portion of their investment into the online advertising sector.
At this rate, it is expected that TV advertisements will make up less than a third of all advertising budgets by the end of 2022. In contrast, online advertising will account for about half of the advertising budget
Cost-Effective: The second main advantage of online advertising is that it is cost-effective. Online advertising doesn’t require such a heavy expenditure like TV advertising, or any other form of advertising in that case. Moreover, it can also cover a larger mass of audience than any other form of advertising.